用于品牌组合管理和分析的矩阵 BCG。使用 MM4XL 软件的矩阵 BCG 工具分析品牌组合的竞争和财务绩效，在品牌管理中做出更好的业务决策。 矩阵BCG是一个非常流行的品牌管理工具。其逻辑基于这样一个假设，即商业的成功与现金流密切相关，而现金流是市场份额和市场增长的函数。MM4XL软件的矩阵BCG工具可以分析整个公司的品牌组合。每个品牌在二维地图上显示为气泡，有助于对产品生命周期及其生命周期管理、营销投资水平、公司战略等进行推理。 通常，矩阵 BCG 工具用于：（1） 监控公司品牌在一段时间中的绩效，例如每季度监控一次，（2） 监控竞争对手的品牌组合绩效，（3） 平衡品牌营销投资。 MM4XL 软件功能的 BCG 矩阵工具： 应用原始的 BCG 矩阵概念和矩阵图表、输出结果的内置解释器（口头报告）、四个 BCG 矩阵象限的详细报告、品牌组合的详细报告、描述现金流和投资的图表、描述现金流量和投资的图表、描述如何运行分析的示例表、该工具以 5 种不同的语言工作：E、F、G、I、S、帮助文件以及 BCG 矩阵概念的高级描述等。
软件信息
- 软件分类： 业务 > 会计与财务
- 发布者： MM4XL.com Business Analysis in Marketing
- 许可： 免费试用
- 价格： $48.30
- 版本： 9.0
- 适用平台： windows
终端用户许可协议
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